Climate Communication Research

This experimental study performed in the Spring of 2023, explored how changes in framing and language, as well as design aspects in samples of climate communication, impacted people’s understanding of the message.

Working alongside faculty members of the Center of Science Communication Research and the School of Journalism and Communications at the University of Oregon, I assisted in the designing the experimental samples for the study. The samples communicated the climate message while also utilizing variances in design aspects such as typeface, color, and text emphasis. The purpose of these design variables was to measure the potential impact that they may have on a viewer’s perception of the message.

The samples also featured changes in language to measure the impact of framing as well. For example, certain samples used a neutral framed statement while others used a negative one..

Colleagues: Ellen Peters / Dan Chapman / David Ewald

Neutral Frame vs. Negative Frame