Brand Design: How to communicate a maverick in the fintech space
In my current design work for FreedomPay, a future forward fintech company, I have taken strict brand guidelines and explored countless iterations. Continually learning how to both expand and effectively communicate the values of the brand.
In 2024 FreedomPay underwent a brand refresh. During which we worked with Prism, an IT and fintech B2B branding agency, to give the brand an updated look to reflect our growth as a company. In my work with our Senior Marketing Designer we have brought the new look into our existing marketing content, bringing the FreedomPay brand forward.
Senior Designer: Rachel Stark / Agency: Prism
All Work prior to to the brand update - exploring iterations
Brand Exploration: In this white paper report, we were able to expand on our brand guidelines and experiment with new visuals. Creating new designs that still spoke to our original brand.
Assets created: White paper PDF report and graphics for email campaign / Senior Designer: Rachel Stark
Digital / Print Advertisement: Series of in-stadium and print advertisements for a sponsorship with the Philadelphia Eagles
