Brand Campaign: Redefining what it means to be a runner.

the why: running is an extremely accessible activity, however, the culture surrounding it in the running community can make it seem that you have to be a certain way to be considered a "runner".

the solution: take advantage of Garmin's strong foothold and reliable brand presence in the running community and create a campaign that redefines what it means to be a runner. open the community to feel more welcome to new runners

Through simple designs and a straightforward tone, this campaign aims to open people up to the idea of running by creating a more comfortable environment. Aiming to build off of the existing running community and provide a place where people can convene and grow together